Creating What People Love Before They Know They Want It

Book - 2011
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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Publisher: New York : Crown Business, c2011.
ISBN: 9780307887320
Characteristics: viii, 357 p. ;,25 cm.
Additional Contributors: Weber, Karl 1953-


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